SERVICES
BRANDING
This service is at the core of Karen Kerr Brand. It’s why I get up every morning to do what I do. It’s what makes me, as a designer, tick. The sheer joy of crafting a blank page into a vision for a business or product, finding answers to challenges and telling the story.
It’s making sure that the vision you have can be realised and really take flight. To exceed expectation and challenge your business to be bold and claim its space in the market. To be heard in a voice that is its own.
BRAND STRATEGY
Rebranding is a term that often strikes fear within a company – the man hours and investment involved across the board. It doesn’t however always have to involve changing everything ‘visual’ about a brand.
I often undertake work that looks to realign an existing brand. Working within the brand visual to strengthen the offering. To reposition or target new audiences with the use of tools like language, supporting graphics, copywriting and structure.
CREATIVE STRATEGY
It’s not just about looking good. That’s a given. Part of my job is the intangible part. The hours devoted to ensuring that an idea is ‘sound’, that it truly represents the mission and vision of a business, beyond the outwards appearance.
Thinking. It’s what separates good design from great design. Something that can do more – it could inform behaviour, change perceptions, make someone think, make someone buy and make everyone notice.
DESIGN
The most important element to getting your brand right is consistency. Ensuring a visual flow though all touch points of your brand creates a coherent journey for your customers.
It is so much more than ‘just a logo’. From brand in hand – annual reports, brochures, press advertising, stationery etc – to the digital landscape, social media and beyond. These things build up a full picture for your customers making their engagement with your brand a memorable one that will stay front of mind.
THE BIG IDEA
I can work with agencies and in-house design teams to add a senior level creative mind into the mix. Wether to supplement an existing team, cover periods of leave or to manage overflow (nice problem to have) I can help you get to the lightbulb moment on a big pitch or project.
This means that you can plug in a senior member of your creative team when the need arises without the ongoing overhead of staffing up. I can work independently or as part of the team, remotely or in-house.
COPYWRITING
We all know the saying an image is worth a thousand words, which is why so much effort goes into getting the visual elements right. Equally, however, your brand language forms part of this overall brand picture.
It can be used to strengthen your position, carve out your place in the market and talk specifically to your chosen audience, or indeed open you up to new ones. What you say and how you say it can help your customer build a fuller picture when deciding on you over the competition.
