A logo is just the tip of the iceberg. Below the surface (invisible to your customers) lie all the elements that make a “brand”. The personality, voice and core message of your business. Market strategy, brand promise and mission are some of the more intangible parts that combine to make up the perceived brand in your customers eyes.

I work in collaboration with my clients, throughout the entire design process, from the brief to delivery and beyond. Positioning - or indeed repositioning - of a current brand, creation of a new one or exploring language and creative strategy to reach new or wider audiences. I work with individual clients, start ups and corporates. I can also work as part of an agency or in-house design team on a project basis.